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How the Media Industry Can Benefit From IT

By September 25, 2019January 10th, 2024No Comments

Technology is changing the way businesses and individuals are going about their days. The media industry is no exception. In this post, we will explore how the media industry can benefit from IT.

media industry and it


The world is becoming more digitally dependent. Whether this is through smart devices, moving data to the cloud, finding out news online, working remotely, or anything else your mind can think of. Because of this, IT needs to be thought of for work and personal life. 


Tech and infrastructure are constantly changing. Learn how you can adapt to these changes. 


Let’s start with how the IoT is benefitting the media industry.

First, if you aren’t familiar with IoT here is a short description. IoT is made up of billions of “smart” devices. These include anything like Google Home/Amazon Alexa, smartphones, alarm systems, tablets, etc. They range in sizes from tiny chips to giant machines that use technology that talks to both us and other devices. The IoT world is projected to grow rapidly – 51 billion connected devices around the world by 2023.  

Most IoT devices aren’t located at your home or on your phone. Smart objects give industries the vital data they need to be able to track inventory, manage machines, increase efficiency, reduce costs, and can even save lives. By 2023, it is forecasted that the global IoT market could reach $318 US Billion. 


Did you know that according to Forbes, the media industry is the 3rd highest industry to use IoT devices? 

So, what IoT devices are used the most in the media industry? 

  • Audio devices
  • Mobile phones
  • Preventative maintenance
  • Increase employee productivity 
  • Computer vision and analytics – understand and predict customer behaviour
  • Viability of assets


What is the role of IT in the media industry? Why is it so important for businesses in this industry to make IT a priority? What are the benefits of IT?


Well, the role of IT in the media industry is very important. 

At the beginning of this new era, we can see that human communication is expanding and influencing culture everywhere. Changes in technology is only part of what is going on. These changes are bringing together humanity and turning it into a global village. But, the concept of a global room has changed. In the last few decades, we have witnessed great developments in the communicating technology. 

This includes:

  • Evolution of existing tech and the emergence of new telecommunications and tech
  • Satellites
  • Cable TV
  • Fibre optics
  • Video cassettes
  • CDs
  • Computerized image making, and other computer and digital technology
  • Much more

This is the age that IT has brought a revolution in the field of media industry. 

The conventional mass media has been brought up to date by being complicated and sophisticated. With this advancement, the media industry is growing fast. News and information can be sent to any part of the world. 

When the printing press wasn’t invented yet, newspapers were published in handwritten form. Today, however, IT and the use of a computer is part of the media industry (print, broadcast, electronic and advertising agency, news agency, films). 

What is possible through computers?

  • Composing
  • Printing
  • Animation
  • Diagrams
  • Audio
  • Video visuals
  • Large data storage and centralized newspapers
  • Magazines publishing
  • Online newspaper editions

In the last few years, the growth of new media – the Internet in particular – has caused new worries. New digital media has brought the conditions of old technologies into sharper relief. It has also made us more conscious of our media environment in the confusion of the digital revolution. 


What are the benefits and the importance of IT?

  • Streamlines communication
  • Facilitates strategic thinking
  • Stores and safeguards valuable information
  • Cuts costs and eliminates waste
  • Improved workplace efficiency
  • Competitive advantage
  • Protects against cyber threats


We hope that this post has helped you to learn more about IT in the media industry and why it is important to have IT as a part of your business structure. Feel free to use the section below for any comments or questions!


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Columbus, Louis. (2018). 2018 Roundup Of Internet Of Things Forecasts And Market Estimates. Retrieved Sept. 19, 2019 from,

Perico, Ian. (2018). The Role of Information Technology in Media Industry. Retrieved Sept. 19, 2019 from,

Statista. (2019). Internet of Things (IoT) connected devices installed base worldwide from 2015 to 2025 (in billions). Retrieved Sept. 19, 2019 from,

Zimmer, Tim. (2019). What Are the Advantages of Information Technology in Business. Retrieved Sept. 19, 2019 from,